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Routes to Market
Identify & implement the most effective and productive methods to sell your product or service.
Business & Operational Planning
Set objectives for revenue & company growth; understand capital and resource needs and ensure organizational and operational processes in place to support objectives.
SALES & MARKETING
Transactional Sales & Marketing
Help you establish a high volume, low touch process (usually involving online or in-bound phone sales).
Relationship Sales & Marketing
Develop and implment an efficient and scalable relationship sales process, recruiting inbound or outbound sales staff and manage growth.
Identify, negotiate and close relationships with outside sales organizations (retailers, channel partners, rep firms). Establish programs to support partners, measure progress and expand / renegotiate as needed.
Partnerships / Alliances
Should a major competitor / partner approach your company, or you see the opportunity to start approaching potential partners, we advise on how best to engage and secure a desired outcome. This includes company positioning, product strategy, key meetings and negotiations, as well as ongoing relationship management.
Help you develop additional revenue streams by licensing your current product or service to 3rd parties rather than sell directly. Or, help you acquire rights to complimentary technologies or services to enhance your product offerings.