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product-market fit, again and again
Discover & rediscover product-market fit, new customers for your product, and new products for your customer. Our proprietary sentiment tools make it possible.
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How Leading Companies
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Every Wednesday, this 5-minute read provides insights and actionable tips to stay ahead of your competition in this challenging economic environment.

Recent Issues of our Weekly Insights Newsletter
#32: Fix Your Full Funnel Gaps to Boost B2B Sales
When you start thinking beyond the deal, your B2B sales funnel transforms into an engine that scales your growth, not stalls it.
#31: Dear AI: We Need to Talk About Your Boundaries
As B2B marketers and salespeople rush to implement autonomous AI tools, creating more problems than they solve. The goal isn’t to remove humans from the equation – it’s to make them exponentially more effective.
#30: How Offshore SaaS is Targeting the U.S. B2B Market
The offshoring of American manufacturing in the late 1990s saw the emergence of powerful competitors. Today, we see similar dynamics in SaaS with an influx of B2B SaaS competitors emerging from Southeast Asia.

#29: B2B Growth Through Untapped Industry Verticals
Businesses facing growth pressures must remember that the best B2B companies focus on customer needs. Your company’s success depends on providing real value that affects the customer’s bottom line.