Join us for this 1 1/2 hour workshop where Thompson & Prince founder Chris Gorges will share the fundamentals of branding and how high-growth startups can begin to develop and execute brand strategies that will support growth plans from the beginning. This seminar will cover a broad range of branding topics including naming, positioning, logo design, visual identity, marketing materials and website design that are aimed at developing a stronger brand and increasing the value of your company.

Part knowledge-share and part workshop, participants will leave with a solid definition of common brand and design terms that will allow you to speak the branding language, an understanding of what the various brand elements are for your company and worksheets that will help you integrate what you learned about branding into your organization immediately.

In this seminar, you will:

Discuss with an experienced brand strategist and entrepreneur how to view your business from a branding perspective and understand the steps to getting started with branding;

Ask how you can better brand your company to increase your chances of acquiring customers and/or raising capital;

Appreciate that even if you’re not looking to immediately invest in branding, there are ways to make baby steps and progress toward a well-thought-out, professional brand for your organization.

About the Instructor: Chris Gorges

Chris is an independent brand strategy and design consultant, and the founder / CEO of Thompson & Prince and Everharbor. Previously, he was Managing Director at Infinia Group, and before that at Havas Worldwide New York following a stint as a freelance strategy consultant at a number of creative agencies. He mentors and advises startups via a number of accelerators, incubators, and VC organizations, including Big Idea Ventures, Carbon Ventures, Acceleprise, XRC Labs, RetailXelerator, VentureOut, Launch Chapel Hill, and WeWork Labs. He holds an MBA from the NYU Stern School of Business, where he specialized in Strategy, Entrepreneurship & Innovation, and Finance, and an undergraduate degree from UNC-Chapel Hill’s Kenan-Flagler Business School.