Dane Barnes is a co-founder of Shibumi, a trailblazing lifestyle brand on a mission to raise the bar on beach time with innovative, thoughtfully designed products that are all about ease and respecting our sandy escape. Join Innovate Carolina at the brand-new innovation hub and coworking space, 79 Degrees West, for an intimate discussion with Dane Barnes about his entrepreneurial journey and successful business.

Shibumi was founded in North Carolina in 2016 and has since experienced explosive growth. Their first product, Shibumi Shade, forever improved the way we experience the beach, providing shade by working with the wind, not against it®. Featured in publications such as The New York Times, The Wall Street Journal, Forbes, and Travel + Leisure, the Shibumi Shade has quickly earned its spot as the most popular beach shade product on the East and Gulf Coasts. Dane has co-led the company through significant expansion. Shibumi beach shades can be found on more than 800 beaches worldwide and are sold in more than 170 retail stores across the US. Today, Dane oversees physical store retail sales for the company.