Building an online community is a great way for companies to foster brand loyalty, boost revenue, increase customer engagement, and potentially reduce customer support.

However, it’s not an easy task. By following best practices, companies can run an active online community and reap many rewards for their efforts.

This talk will cover:

• Establishing a clear purpose for your community
• The pros and cons of various community platforms
• The need for rules for moderating the community
• Encouraging participation
• Listening to the community to plan the most relevant future content
• Promoting the community for continued growth

To help kickstart your community, a toolkit of worksheets will be provided to all attendees.

Meet the Speaker

Rebekah Miel is a strategist, communicator, and community builder who helps mission-driven organizations connect with their audiences in meaningful ways. With 20 years of experience in design and communications, Rebekah specializes in simplifying complex ideas and turning them into compelling narratives that inspire action.

As the founder of Miel Creative, she partners with nonprofits, sustainable businesses, and social impact organizations to develop clear and effective messaging that fosters deeper engagement. Whether through branding, storytelling, or strategic campaigns, she ensures that every initiative strengthens the connection between organizations and their communities.