Life Sciences Marketing Group – Build Your Brand, Build Your Value! (NC Biotechnology Center)
Whether you’re a business owner, an executive, a company representative or a job seeker, the fundamentals of branding can help you gain effectiveness in reaching your growth goals. Join the Life Sciences Marketing Group for our next program on Oct. 31. Wendy Coulter, CEO of Hummingbird Creative Group will share how to use brand insights to have a better understanding of culture, customer needs, perceptions and competitive advantages.
In this talk, you will learn:
- How articulating differentiation grows brand value at the time of sale or seeking investment capital
- Understanding how to develop differentiating brand messages that resonate by understanding the Voice of Your Customer (VOC)
- How to build brand advocacy
- Actions to create the foundation for building an effective brand