Join the Life Sciences Marketing Group on May 23 for a presentation on content strategy and management. Matthew Chamberlin and Meghan Palmer of the UNC Gillings School of Global Public Health will share techniques for developing a solid content strategy.

This is your roadmap for execution that achieves results and meets your marketing communications objectives. 

In this talk, you will learn best practices for: 

• Planning an editorial calendar
• Developing content vehicles for different stakeholders
• Taking control of the narrative rather than reacting to events