Life Sciences Marketing Group – Content Strategy and Management (Virtual) (NC Biotechnology Center)
Join the Life Sciences Marketing Group on May 23 for a presentation on content strategy and management. Matthew Chamberlin and Meghan Palmer of the UNC Gillings School of Global Public Health will share techniques for developing a solid content strategy.
This is your roadmap for execution that achieves results and meets your marketing communications objectives.
In this talk, you will learn best practices for:
- Planning an editorial calendar
- Developing content vehicles for different stakeholders
- Taking control of the narrative rather than reacting to events