While Generative AI has transformed and will continue to transform the way we work and live, its continued hunger for data puts everyone’s data privacy at risk. Simultaneously, the rise of confidential computing as a practical and accessible technology positions it well as a solution to the growing privacy concerns in Generative AI. In this talk, we’ll share what we’ve heard to be the largest privacy concerns in Generative AI, and then discuss how confidential computing can bridge the gap.