Unlocking the Value in your Data (Virtual) (NCTA / NC Tech Association)
Is your company sitting on pools of data but without a strategic plan for using it?
When it comes to unlocking the value of data and monetising its insights, many companies are desperate for a new way to approach these issues. Some still erroneously see data (and other intangible assets) as an IT issue or cost centre. That perspective must change.
And it can change.
In this virtual workshop, Tyler Capson, Managing Director at global intangible asset advisory and valuation firm EverEdge Global, will offer some of the best tried-and-tested ways to approach managing your data.
Alongside his colleague and data specialist Malcolm Fraser, the two deeply-experienced practitioners will share their wealth of insights, relevant case studies and sound advice on how to successfully harness, monetise and value your data to build new revenue streams and maintain a sustainable competitive advantage.
They will cover:
- How to determine ownership of data;
- How to unlock value and generate increased performance from these assets;
- How to switch the conversation from data as a cost, to becoming an asset that can be used;
- Identifying and mitigating the technical, legal and reputational risks and challenges relating to data;
- Why traditional valuation methods do not work for data and other intangible assets, and how to value these critical assets.