# Flywheel Advisors > Fractional Sales & Marketing, Driving Growth For Technology Companies, SaaS, Software and Hardware ## Pages - [About Chip Royce & Flywheel Advisors](https://flywheeladvisors.com/flywheel-advisors-about-mission-values-team/about-flywheel-advisors-chip-royce/): I Hate to See Great Technology Fail. You can’t fix a complex engine by looking at only one part. The same is true for a business. My approach is built on a unique perspective, gained from sitting in every crucial seat at the table. This combination of perspectives: seeing the problem from the founder’s, the operator’s, and the investor’s point of view, enables me to diagnose a go-to-market engine in a way other specialists cannot. The Right Expertise, Precisely When You Need It. While I personally lead every engagement and serve as the primary strategist and fractional executive, I maintain a ... Read More - [Accelerate Growth with Battle-Tested, Fractional Executive Leadership](https://flywheeladvisors.com/benefits-of-working-with-a-fractional-sales-marketing-executive/): Access proven B2B executive expertise that drives measurable results in 90 days Why Leaders Choose Us We Drive Growth For: Your First 90 Days: Transform Lead Generation Optimize Sales Performance Sharpen Financial Strategy Uncover Growth Opportunities Flywheel Advisors’ Fractional Executive Process The benefits of working with a fractional sales & marketing executive from Flywheel Advisors. Fractional Executives vs. Consultants Ongoing Commitment Consultants are typically project-oriented and normally create a report with recommendations as their “deliverable” with the company left to handle implementation. By contrast, a fractional executive is in it for the long term and works beyond the recommendation phase to ... Read More - [Our Expertise](https://flywheeladvisors.com/flywheel-advisors-capabilities/): Customer sentiment and feedback are the cornerstones of unlocking scalable growth. Flywheel Advisors offers structured programs that shift your focus to the customer for higher performance while maintaining the product innovation that delivered your success to date. Partner-Ready Business: Capture growth through indirect channels, profitably Growth Quickstart: Quickly discover the issues that cause growth to stall and deliver quick wins (learn more) (re)Discovering Product-Market Fit: Quick wins plus sustainable growth utilizing our proprietary sentiment tools (learn more) Virtual Sales & Online Presence: Secure an unfair advantage in today’s remote/virtual communication marketplace (learn more) Within these programs, or as part of a ... Read More - [#2: Six Steps To Surviving The Startup Tech Bubble](https://flywheeladvisors.com/articles/startups-entrepreneurship/six-steps-to-surviving-a-tech-startup-bubble/): Chip Royce, Flywheel Advisors In 2015, the Federal Reserve started a significant reduction in the fiscal stimulus it provided to the US economy. In 2015 the tech sector and venture investments were at all-time highs, and many experts suggested we were in a “startup bubble” likely to pop and lead to negative impacts on the private and public tech sectors. The correlation between this stimulus, the public technology sector (as represented by the NASDAQ stock index), and venture investment is quite strong. Logic suggested that private, venture-backed, and bootstrapped companies may have to ‘buckle down’ and prepare for winter, a period ... Read More - [Privacy Policy](https://flywheeladvisors.com/privacy-policy/): Updated: 2023.02.10 This privacy notice for Flywheel Advisors, Inc. (“Company,” “we,” “us,” or “our”), describes how and why we might collect, store, use, and/or share (“process”) your information when you use our services (“Services”), such as when you: Visit our website at https://flywheeladvisors.com, or any website of ours that links to this privacy notice Engage with us in other related ways, including any sales, marketing, or events Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you ... Read More - [Contact Us](https://flywheeladvisors.com/contact/): Every engagement starts with a simple, no-obligation conversation to see if we’re a good fit. Have a Different Question? - [Home](https://flywheeladvisors.com/): Growth rarely stalls.It just breaks somewhere upstream. I diagnose the blockers across go-to-market and sales.Then build systems that turn strong products into strong businesses. Trusted by B2B Technology leaders The Symptoms of Broken B2B Go-to-Market A pipeline full of activity, but empty of real progress. Demos get great feedback, but prospects go dark, and you don’t know why. Forecasting is a guessing game. You’re hitting your number one quarter, missing it by a mile the next. You’re spending more on headcount and sales tools. Yet, the revenue needle isn’t moving. You know your technology is a game-changer. Which makes commercial failure ... Read More - [#56: The False Security of Recurring Revenue](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/56-the-false-security-of-recurring-revenue/): Chip Royce, Flywheel Advisors Recurring revenue is supposed to make a business more stable. In complex mid-market and enterprise sales, the operating model often does ... Read More - [#55: The Need for Perfect Messaging Is Killing Your Sales Momentum](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/55-b2b-sales-messaging-momentum/): Chip Royce, Flywheel Advisors Some teams “work on messaging” for months and still can’t explain why sales momentum isn’t improving. The launch date slips one ... Read More - [#54: You Can't Execute Your Way Out of a Bad Revenue Plan](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/54-you-cant-execute-your-way-out-of-a-bad-revenue-plan/): Chip Royce, Flywheel Advisors If your 2026 revenue plan is going to miss, that decision is probably being made right now, not in Q3 when ... Read More - [#53: Find Your Next $10M with Metrics-Backed Go-To-Market](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/53-metrics-backed-go-to-market-next-10m/): Chip Royce, Flywheel Advisors Reaching your first meaningful market milestone is supposed to mean that you’ve “arrived.” You have a working demand generation engine in ... Read More - [#52: Trust-Based Selling: The Inevitable Future of B2B Sales](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/trust-based-selling/): Chip Royce, Flywheel Advisors I’m telling my clients to prepare for a major shift. By 2026, the sales playbook that built their companies will become ... Read More - [#51: Your Tech Is Brilliant. Does Anyone Care?](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/51-your-tech-is-brilliant-does-anyone-care/): Chip Royce, Flywheel Advisors We admire visionary technology leaders. They see a future state, a better way of operating, and a rare combination of courage ... Read More - [AI Info](https://flywheeladvisors.com/ai-info-page/): Official Information about Flywheel Advisors This file contains structured information about Flywheel Advisors, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other ... Read More - [Go-to-Market Frameworks for Predictable B2B Revenue](https://flywheeladvisors.com/go-to-market-frameworks-for-predictable-b2b-revenue/): Stop Treating Symptoms. A Proper Diagnosis is Everything. Stalled growth for a B2B tech company can have many root causes. A marketing problem, a sales ... Read More - [#50: Why Partnership Programs Fail](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/50-why-partnership-programs-fail/): Chip Royce, Flywheel Advisors Would you hire a “finance enthusiast” to be your CFO? Or a “legal hobbyist” to serve as your general counsel? Of ... Read More - [#49: Great Copywriting Can't Fix a Market Problem](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/49-messaging-market-fit/): Chip Royce, Flywheel Advisors When B2B companies consistently miss their targets with thoughtful sales and marketing, there’s a likely culprit. I’ve watched founders burn tens ... Read More - [You Built Great Tech. Why Are You Still Spinning Your Wheels?](https://flywheeladvisors.com/you-built-great-tech-so-why-are-you-still-spinning-your-wheels/): You’re a resourceful leader. You believe in your product. That’s what makes the lack of predictable growth so damn frustrating. You’re not imagining it. The ... Read More - [#48: Win Bigger Deals with a Vertical GTM Strategy](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/48-win-bigger-deals-with-a-vertical-gtm-strategy/): Chip Royce, Flywheel Advisors My client’s sales team was obsessed with their feature set. But they were losing to cheaper competitors. It was a bloodbath. ... Read More - [#47: Niche GTM Strategy: Stop Selling to Everyone & Unlock Your Pricing Power](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/47-niche-gtm-strategy/): Chip Royce, Flywheel Advisors Telling a CEO to shrink their target market is a great way to get weird looks. It’s also the secret to ... Read More - [#46: Losing to Cheaper Competitors? You're Selling the Wrong Thing.](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/46-losing-to-cheaper-competitors-youre-selling-the-wrong-thing/): Chip Royce, Flywheel Advisors You have the better product, but they have the lower price. Here’s how to stop fighting on their terms and start ... Read More - [The Predictable Growth Insights Course](https://flywheeladvisors.com/the-predictable-growth-insights-course/): Stop Selling Features. Start Building a Predictable Growth Engine. A free, 5-day email course for founders and executives of B2B Tech companies ($2-10MM) who are ... Read More - [#45: Four Secrets to Improve Forecast Accuracy](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/45-four-secrets-to-improve-forecast-accuracy/): Chip Royce, Flywheel Advisors Your financial forecasts only matter if your operation can back them up. Most B2B forecasts look great until someone asks if ... Read More - [#44: Perfect B2B Value-Based Pricing in 4 Steps](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/44-perfect-b2b-value-based-pricing-in-4-steps/): Chip Royce, Flywheel Advisors In 2011, Netflix did something remarkable. Not in a good way. In one quarter, nearly a million subscribers vanished. Not because ... Read More - [#43: The Startup Profitability Problem (Most) Executives Ignore](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/43-the-startup-profitability-problem-most-executives-ignore/): Chip Royce, Flywheel Advisors Two years ago, I sat in a conference room watching a CEO present numbers that would make your head spin. Revenue ... Read More - [#42: Regulatory Compliance is Your B2B Competitive Weapon](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/42-regulatory-compliance-is-your-b2b-competitive-weapon/): Chip Royce, Flywheel Advisors Regulations. Compliance. Audits. For many companies, these words conjure stress, paperwork, and escalating costs. But what if these perceived roadblocks could ... Read More - [Turn Features into Vertical Solutions That Sell](https://flywheeladvisors.com/turn-features-into-vertical-solutions-that-sell/): You’re selling features, but your customers buy solutions. Flywheel Advisors transforms your go-to-market strategy to reduce friction and sell more to the highest value customers. ... Read More - [#41: Every Vote Counts: The Secret to SaaS Customer Retention](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/41-every-vote-counts-the-secret-to-saas-customer-retention/): Chip Royce, Flywheel Advisors Why Overlooking Day-to-Day Users Undermines SaaS Retention Success Every subscription decision for SaaS applications is a silent referendum. Each user, executive, ... Read More - [#40: Product Fixes That Speed Up Sales](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/40-product-fixes-that-speed-up-sales/): Chip Royce, Flywheel Advisors When Sales Stall, Don’t Blame Your Team. Blame Sales Friction. Growth hits a wall. Profits stall. And everyone starts looking for ... Read More - [Thanks for connecting!](https://flywheeladvisors.com/thanks-for-connecting/): Chip Royce Founder & PrincipalFlywheel Advisors, Inc. Build / Diagnose & Fix GTM & Sales Systems To Consistently Hit Revenue Targets Fractional CRO/RevOps, Consultant, and ... Read More - [#39: The Accidental Non-Profit's Roadmap To Profitability](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/39-the-accidental-non-profits-roadmap-to-profitability/): Chip Royce, Flywheel Advisors A concerning trend is accelerating among closely held companies generating between $5M and $50MM in annual revenue. Many owners and CEOs ... Read More - [#38: Your Conviction Might Kill Your Company](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/38-your-conviction-might-kill-your-company/): Chip Royce, Flywheel Advisors Have you ever watched an entrepreneur pitch their business? Their eyes light up, and their voice takes on a new tone. ... Read More - [#37: The Dangerous Fantasy of "Generated Pipeline"](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/37-the-dangerous-fantasy-of-generated-pipeline/): Chip Royce, Flywheel Advisors You’re sitting in that quarterly board meeting. The revenue numbers look bad. But don’t worry – you have a hero metric ... Read More - [#36: Stop Hiring Executives The Old Way. Do This Instead.](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/36-stop-hiring-executives-the-old-way-do-this-instead/): Chip Royce, Flywheel Advisors Look, I get it. You need senior leadership, but you’re tired of expensive mistakes. You’ve been there: The perfect candidate on ... Read More - [#35: When Founder-Led Sales Becomes Your Biggest Problem](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/35-when-founder-led-sales-becomes-your-biggest-problem/): Chip Royce, Flywheel Advisors Here’s a truth most startup advisors won’t tell you: founder-led sales has an expiration date. And if you miss it, you’re ... Read More - [#34: Cheat Codes: The Hidden Cost of DIY Solutions](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/34-cheat-codes-the-hidden-cost-of-diy-solutions/): Chip Royce, Flywheel Advisors In the age of GPT, Google, and infinite information, today’s tech execs and founders are running an experiment. They’re testing the ... Read More - [#33: The B2B Multi-Channel Secret Your Competition Hopes You Never Learn](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/33-the-multi-channel-secret-your-competition-hopes-you-never-learn/): Chip Royce, Flywheel Advisors Here’s something that keeps me up at night: Watching smart companies limit their growth because they think they have to pick ... Read More - [#32: Fix Your Full Funnel Gaps to Boost B2B Sales](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/32-fix-your-full-funnel-gaps-to-boost-b2b-sales/): Chip Royce, Flywheel Advisors When B2B companies start to scale, sales performance becomes a glaring focal point. Revenue goals get bigger, growth becomes the mantra, ... Read More - [#31: Dear AI: We Need to Talk About Your Boundaries](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/31-dear-ai-we-need-to-talk-about-your-boundaries/): Chip Royce, Flywheel Advisors The promise of autonomous AI applications is seductive: “Set it and forget it” automation that handles everything from email follow-ups to ... Read More - [#30: How Overseas SaaS is Targeting the US B2B Market](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/30-how-offshore-saas-is-targeting-the-us-b2b-market/): Chip Royce, Flywheel Advisors A fascinating parallel is emerging between historical trends in manufacturing and today’s Software-as-a-Service (SaaS) industry. The United States outsourced manufacturing to ... Read More - [#29: B2B Growth Through Untapped Industry Verticals](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/29-b2b-growth-through-untapped-industry-verticals/): Chip Royce, Flywheel Advisors Time to read: 5-7 minutes Businesses facing the pressure to grow quickly must remember that the best B2B companies focus on ... Read More - [#28: The Lost Art of Business Development](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/28-the-lost-art-of-business-development/): Chip Royce, Flywheel Advisors Time to read: 5-7 minutes There’s no substitute for expertise. When you build a company, you want to fill each role ... Read More - [Links](https://flywheeladvisors.com/links_frontier_2024-02/): Since 2014, experts in Go-To-Market Strategy and Technology Commercialization - [#27: EMBRACE RISK MANAGEMENT FOR BETTER DECISIONS](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/26-embrace-risk-management-for-better-decisions/): Chip Royce, Flywheel Advisors Time to read: 5-6 minutes Risk management is a key part of making decisions as a leadership team. But how do ... Read More - [#26: 2023 Recap - The Reboot of Flywheel Advisors](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/26-2023-recap-the-reboot-of-flywheel-advisors/): Chip Royce, Flywheel Advisors Time to read: 6-9 minutes In 2014, when I started Flywheel Advisors, virtual CFO’s were the only ‘fractional’ service providers. The ... Read More - [Transform B2B Sales Partnerships Into Growth Engines](https://flywheeladvisors.com/build-winning-b2b-indirect-sales-partnerships/): Your direct sales worked until now. But what happens when: Stop Leaving Money on the Table Most B2B companies miss 40-60% of their market by ... Read More - [#25: Is Your Team Ready To Sell Through Partnerships](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/24-is-your-team-ready-to-sell-through-partnerships/): Chip Royce, Flywheel Advisors Time to read: 5-7 minutes The Internet enables every business to sell directly to customers. Yet, there are many chances to ... Read More - [Transform Your Organization Into a Partner-Ready Powerhouse](https://flywheeladvisors.com/the-partner-ready-business/): Is your company truly ready to pursue growth through partnerships? Most organizations fail at partnerships because they treat them like bigger direct sales deals. Your ... Read More - [#24: Leveraging Partnerships for Successful Startup Exits](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/24-leveraging-partnerships-for-successful-startup-exits/): Chip Royce, Flywheel Advisors Time to read: 6-8 minutes Since the late 2010s, corporations started scaling back their research and development (R&D) budgets. Rather than ... Read More - [#23: Elevate Your Business Results with Risk Management](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/23-embrace-risk-management-to-elevate-your-business-results/): Chip Royce, Flywheel Advisors Time to read: 6-8 minutes When the topic of ‘risk’ comes up, a whirlwind of emotions stirs among leaders and employees. ... Read More - [#22: Future of B2B Sales: Let the Buyer Decide](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/22-the-future-of-b2b-sales-letting-the-buyer-decide/): Chip Royce, Flywheel Advisors Time to read: 6 minutes In B2B sales, companies often get stuck in a cycle of aggressive selling tactics to win ... Read More - [Turn Market Challenges Into Growth Opportunities](https://flywheeladvisors.com/advisor-consultant-or-fractional-executive/): Whether you need hands-on leadership to run the system, a strategic project to build it, or an expert advisor to guide you, there is a ... Read More - [#21: Retaining the Covert Customer](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/21-retaining-the-covert-customer/): Chip Royce, Flywheel Advisors Time to read: 6 minutes In today’s business world, with so many choices and information, Covert Customers are a unique challenge. ... Read More - [#20: UNDERSTANDING THE COVERT CUSTOMER](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/20-understanding-the-covert-customer/): Chip Royce, Flywheel Advisors Time to read: 6 minutes In today’s digital-first business landscape, a new breed of buyer has emerged—one who operates in the ... Read More - [Turn Complex Technology Into Multiple Revenue Streams](https://flywheeladvisors.com/technology-commercialization-multi-purpose-technologies/): Do you have breakthrough technology but struggle with: The Multi-Use Technology Challenge Your technology can serve multiple industries and solve diverse problems. This creates both ... Read More - [#19: Managing Growth For MultiUse Technology Companies](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/19-managing-growth-for-multiuse-technology-companies/): Chip Royce, Flywheel Advisors Time to read: 4 minutes Common advice for tech companies is to find that unique market niche and stay focused. This ... Read More - [#18: Five Tips for Choosing the Right B2B Channel Partners](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/18-five-tips-for-choosing-the-right-b2b-channel-partners/): Chip Royce, Flywheel Advisors If you’re reading this newsletter your company wants faster growth. Or, you’ve found sales are slowing and look to (re)ignite sales. ... Read More - [#17: Hold Off on Indirect Sales Channels With These Clues](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/17-hold-off-on-indirect-sales-channels-with-these-clues/): Chip Royce, Flywheel Advisors You’re Selling Direct – Now What? The truth hurts: your caution protects you from failure and breakthrough growth. Do you stick ... Read More - [#16: (re)Discover Your Superpowers To Delight Customers](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/16-rediscover-your-superpowers-to-delight-customers/): Chip Royce, Flywheel Advisors Flywheel Advisors designed our services based on our deep understanding of business cycles. Technology may come and go, but it’s never ... Read More - [#15: SaaS Success Comes From Customers, Not Product-Led Growth](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/15-saas-success-comes-from-customers-not-product-led-growth/): MANAGEMENT, LEADERSHIP Chip Royce, Flywheel Advisors There’s a sales and marketing concept for SaaS companies that might create a once-in-a-lifetime unicorn, but more likely, leaves ... Read More - [Our Favorite Business Books](https://flywheeladvisors.com/flywheel-advisors-about-mission-values-team/suggested-reading/): Certain, influential business books surface during conversations with business partners and clients. We’ve compiled this page of the best business books, ones we often suggest, ... Read More - [One Simple Leadership Rule To Encourage Accountability](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/one-simple-leadership-rule-to-encourage-accountability/): Chip Royce, Flywheel Advisors – May 14, 2023 Today I want to share with you a simple and high-impact rule of leadership. This rule will ... Read More - [Newsletter](https://flywheeladvisors.com/newsletter/): Insights on Building an Unstoppable B2B Revenue Engine A collection of proven strategies and candid analysis for Founders & CEOs who are tired of guesswork. ... Read More - [Why customers help some companies and hurt others(!)](https://flywheeladvisors.com/flywheel-advisors-in-the-media/why-customers-help-some-companies-and-hurt-others/webinar-why-customers-help-some-companies-and-hurt-others-pdf-download/): Thank you to the many who attended our March 2023 talk “Why customers help some companies and hurt others”. We explored the the small investment ... Read More - [Webinar: Why customers help some companies and hurt others (REPLAY)](https://flywheeladvisors.com/flywheel-advisors-in-the-media/why-customers-help-some-companies-and-hurt-others/webinar-why-customers-help-some-companies-and-hurt-others-replay/): Thank you to the many who attended our March 2023 webinar “Why customers help some companies and hurt others.” We show how leading companies achieve ... Read More - [Why customers help some companies and hurt others](https://flywheeladvisors.com/flywheel-advisors-in-the-media/why-customers-help-some-companies-and-hurt-others/march-2023-webinar-pdf-download/): Thank you to the many who attended our March 2023 talk “Why customers help some companies and hurt others”. We explored the the small investment ... Read More - [Why customers help some companies and hurt others](https://flywheeladvisors.com/flywheel-advisors-in-the-media/why-customers-help-some-companies-and-hurt-others/): Impact of Sentiment, Dark Social on Growth for the Next 5 Years MANAGEMENT, BUSINESS & CORPORATE DEVELOPMENT Chip Royce, Flywheel Advisors – March 30, 2023 ... Read More - [Best Coffee Shops for Business Meetings in the Raleigh Durham Triangle](https://flywheeladvisors.com/events-calendar-rdu-research-triangle-cary-chapel-hill-durham-raleigh/best-coffee-shops-in-the-triangle-for-business-meetings/): There’s nothing like a face-to-face meeting for networking and building a personal connection. The Raleigh Durham Research Triangle has many fantastic coffee shops that are ... Read More - [Market Leaders Trust Flywheel Advisors](https://flywheeladvisors.com/flywheel-advisors-about-mission-values-team/): We transform B2B technology companies into market leaders by unlocking hidden revenue opportunities and building powerful partner ecosystems. Our Expertise Revenue Acceleration Growth Engineering Operational ... Read More - [Submit an Event](https://flywheeladvisors.com/events-calendar-rdu-research-triangle-cary-chapel-hill-durham-raleigh/submit-an-event/): We appreciate your taking the time to include your event in the NC Triangle Event Calendar. The form below allows for the submission for each ... Read More - [Thank You For Submitting Your Event](https://flywheeladvisors.com/events-calendar-rdu-research-triangle-cary-chapel-hill-durham-raleigh/thank-you-event/) - [#12: Closing the Gap: Why Companies Must Reconnect with Customers](https://flywheeladvisors.com/articles/management-operations-execution/closing-the-gap-why-all-companies-must-find-ways-to-reconnect-with-customers/): Chip Royce, Flywheel Advisors In the fast-paced world of business, technology has emerged as the ultimate game-changer. Companies have received many benefits, like making operations ... Read More - [#11: Stay Ahead of the Game: Accurate Forecasting During Stagflation](https://flywheeladvisors.com/articles/management-operations-execution/stay-ahead-of-the-game-accurate-forecasting-during-stagflation/): Chip Royce, Flywheel Advisors In today’s economic climate, stagflation has become a looming threat to businesses. Stagflation is characterized by high inflation, low economic growth, ... Read More - [Revenue R&D: Transform Market Research Into Revenue](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/revenue-rampd-a-new-way-of-achieving-sustainable-growth/): The Growth Challenge B2B tech companies face unprecedented competition. Traditional market research fails to deliver actionable revenue insights. Most companies waste resources on programs that ... Read More - [#10: The Importance of Product-Market Fit for High-Growth Companies](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/the-importance-of-product-market-fit-for-high-growth-companies/): Chip Royce, Flywheel Advisors There’s a fundamental milestone that can make or break your business: Product-Market Fit. This idea often separates startups that fail from ... Read More - [Request Flywheel Advisors One-Page PDF Summary](https://flywheeladvisors.com/onepage/) - [Terms of Service](https://flywheeladvisors.com/terms-of-service/): Updated: 2023.02.10 TABLE OF CONTENTS 1. AGREEMENT TO TERMS 2. INTELLECTUAL PROPERTY RIGHTS 3. USER REPRESENTATIONS 4. PROHIBITED ACTIVITIES 5. USER GENERATED CONTRIBUTIONS 6. CONTRIBUTION ... Read More - [Mastering Virtual Meetings With A Professional Presence](https://flywheeladvisors.com/virtual-sales-training-maximize-your-virtual-sales-online-presence/master-virtual-meetings-look-your-best-in-zoom/): You cultivate and protect your professional brand, Don’t let a poor Zoom or MS Teams presence undo your hard work. Mastering Virtual Meetings With A ... Read More - [Selling Products With Live Video: Webinars to Boost Physical Product Sales](https://flywheeladvisors.com/virtual-sales-training-maximize-your-virtual-sales-online-presence/selling-products-with-live-video-webinars-to-boost-physical-product-sales/): The software industry figured out how to demo and sell its products online and at scale. Do you wish to do the same for a ... Read More - [Growth Quickstart: Identify Quick Wins Through Customer Insights](https://flywheeladvisors.com/growth-quickstart-identify-quick-wins-through-customer-insights/): Flywheel Advisors provides a wide range of services to help companies align their strategy and execution with customer needs. For companies with near-term issues and ... Read More - [Initial Perception Survey: Company](https://flywheeladvisors.com/initial-perception-survey-company/) - [Product-Market Fit: The Hidden Growth Killer](https://flywheeladvisors.com/product-market-fit-unlocking-growth-through-customer-insights/): When Product-Market Fit Breaks Your early success proved the initial product-market fit. But markets evolve, buying behaviors shift, and what worked at $1M doesn’t work ... Read More - [Virtual Sales Training: Maximize Your Virtual Sales & Online Presence](https://flywheeladvisors.com/virtual-sales-training-maximize-your-virtual-sales-online-presence/): You cultivate and protect your personal and company brands… Don’t let a poor Zoom or MS Teams presence undo your hard work. Online meetings and ... Read More - [Schedule a meeting with Chip Royce](https://flywheeladvisors.com/schedule-a-meeting-with-chip-royce/): Select your preferred meeting location and duration using the links below. Virtual Meeting 25-Minute Meeting – Virtual (Google Meet) 50-Minute Meeting – Virtual (Google Meet) ... Read More - [Flywheel Advisors: Webinars & Media](https://flywheeladvisors.com/flywheel-advisors-in-the-media/): Here, you’ll find a comprehensive list of our past and upcoming media appearances across various platforms, including news, podcasts, and video podcasts. Stay informed and ... Read More - [eBook Download: A Perfect Match](https://flywheeladvisors.com/ebook-download-a-perfect-match-customer-insights-fueled-growth/): Download our eBook, “A Perfect Match” Learn what to do when: - [2025 Business & Tech Event Calendar: North Carolina RDU Triangle](https://flywheeladvisors.com/events-calendar-rdu-research-triangle-cary-chapel-hill-durham-raleigh/): Your Guide to the Triangle’s Tech Ecosystem I diagnose and fix the issues that keep B2B tech companies from reaching their revenue goals, in part ... Read More - [#4: Get to Know the Economic Cycle Research Institute (ECRI)](https://flywheeladvisors.com/articles/macroeconomics-and-your-company/get-to-know-economic-cycle-research-institute-ecri/): Chip Royce, Flywheel Advisors Executive Summary: Economic data suggests the ups and downs of the marketplace. Most sources lag actual economic conditions. However, one source, ... Read More - [Startups & Entrepreneurship](https://flywheeladvisors.com/articles/startups-entrepreneurship/): Starting a company is never easy. We at Flywheel Advisors are invested in the success of startups & entrepreneurship for those on that journey. Below, ... Read More - [Sales & Marketing](https://flywheeladvisors.com/articles/sales-marketing/): Flywheel Advisors brings a deep background in sales & marketing strategy and execution to help venture and private-equity-backed companies. We bring you selected articles we’ve ... Read More - [Operations & Execution](https://flywheeladvisors.com/articles/management-operations-execution/): Some parts of leading a company are based on culture and your ability to motivate teams. However, the ability to execute also relies on your ... Read More - [Macroeconomics & Your Company](https://flywheeladvisors.com/articles/macroeconomics-and-your-company/): Some factors you, as a manager or executive, can directly impact. Others, such as macroeconomic factors, are outside of your control. The best you can ... Read More - [Executive Leadership](https://flywheeladvisors.com/articles/executive-leadership/): Leading a high-growth organization is never easy. Flywheel Advisors is happy to share our ideas on making the best decisions with the correct information and ... Read More - [Company Culture](https://flywheeladvisors.com/articles/company-culture/): Starting or turning around a venture is never easy. Here’s advice on building an effective company culture from Flywheel Advisors. These articles focus on hiring ... Read More - [Business & Corporate Development](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/): Maximize the value of your venture with Business Development & Corporate Development advice from Flywheel Advisors. Here you’ll find articles related to developing your business ... Read More - [Thank You For Contacting Flywheel Advisors](https://flywheeladvisors.com/thank_you/) - [#6: The Benefits of Measuring Customer Feedback Across the Customer Journey](https://flywheeladvisors.com/articles/executive-leadership/measuring-customer-feedback-across-the-customer-journey/): Chip Royce, Flywheel Advisors Purchasing Preferences of Rising Demographic Cohorts Each generation brings unique behaviors and preferences as they age into roles of managerial responsibility. ... Read More - [#9: Going FlyCasting With A Bunch Of Yahoos: The Internet's First Keyword Search Ad](https://flywheeladvisors.com/articles/sales-marketing/first-keyword-search-advertisement/): Chip Royce, Flywheel Advisors I have the dubious distinction of placing the first keyword search ad online in 1997. I filed this life event away ... Read More - [FAQ](https://flywheeladvisors.com/faq/): Frequently asked questions about Flywheel Advisors, our capabilities, and working with a fractional executive resource. About Flywheel Advisors Working With Fractional Executives - [#7: Transparency and Collaboration: Fuel For Increased Business Performance](https://flywheeladvisors.com/articles/company-culture/transparency-and-collaboration-fuel-for-increased-business-performance/): Chip Royce, Flywheel Advisors The culture you create within your company profoundly influences its performance. Here at Flywheel Advisors, we see a direct correlation between ... Read More - [Links](https://flywheeladvisors.com/links/): Webinars Why customers help some companies and hurt others (replay) Recent Articles Closing the Gap: Why Companies Must Reconnect with Customers Stay Ahead of the ... Read More - [#5: Importance of Strategic Planning for Technology Ventures](https://flywheeladvisors.com/articles/business-development-and-corporate-development-for-ventures/the-importance-of-strategic-planning-for-technology-ventures/): Chip Royce, Flywheel Advisors Strategic planning by technology ventures is an exercise that, for many executives, is considered a nuisance or, worse, dreaded by leaders. ... Read More - [#1 - Your Sales Team Hates Your Marketing Team (Here's Why)](https://flywheeladvisors.com/articles/sales-marketing/integrated-b2b-sales-marketing-organizations-are-the-future-for-success/): How integrated sales & marketing organizations fix the disconnect that’s killing your revenue Chip Royce, Flywheel Advisors Here’s a gut question: When did your sales ... Read More - [#8: Attracting & Retaining Talent in Today's Remote Work Environment](https://flywheeladvisors.com/articles/management-operations-execution/attracting-retaining-talent-in-todays-remote-work-environment/): Chip Royce, Flywheel Advisors The rapid adoption of telepresence technologies, including Zoom and MS Teams, made remote work possible. In its wake, companies are now ... Read More - [#3: How Executive Leadership Style Influences Sales Team Performance](https://flywheeladvisors.com/articles/sales-marketing/executive-leadership-style-its-impact-on-sales-team-performance/): Chip Royce, Flywheel Advisors Do you understand the process and motivations of the sales organization at your company? Let’s examine the role of a salesperson: ... Read More - [Insights](https://flywheeladvisors.com/articles/): Thought leadership from the Flywheel Advisors team to help our clients and partners grow their businesses, mitigate risk, and create strategic advantages. By Topic Business ... Read More - [Client Results](https://flywheeladvisors.com/flywheel-advisors-results/): Here are case studies about what happens when you stop treating symptoms and start fixing the system. Each one demonstrates that once you correctly identify ... 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