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Published every two weeks, this five-minute read provides insights and actionable tips to stay ahead of your competition in this challenging economic environment.
Recent Issues of our B2B Growth Insights Newsletter
#41: Every Vote Counts: The Secret to SaaS Customer Retention
Winning the silent elections of user retention requires foresight and effort applied throughout the customer lifecycle, not just during renewal discussions. A successful SaaS retention strategy is about understanding human decision-making. Every user touchpoint represents a vote for or against you.
#40: Product Fixes That Speed Up Sales
If your team hears “We’re still thinking it over” more than “Where do we sign?” take note. The gap might not be in the person pitching—it’s in the product pitched. Stop expecting the quick close with slow-to-decide buyers. Start engineering irresistible deals and seamless experiences.
#39: The Accidental Non-Profit’s Roadmap To Profitability
Many owners and CEOs inadvertently operate their businesses like non-profits rather than the profit-generating enterprises they intended. Owners of closely held businesses can reclaim their for-profit status and build truly sustainable enterprises.
#1: Your Sales Team Hates Your Marketing Team (Here’s Why)
Your buyers have changed how they research and purchase B2B solutions. Your competition adapts to these changes faster than you do. Companies that align their marketing and sales will dominate their markets. The companies that don’t will struggle to explain why their competitors grow faster with smaller teams.