Chip Royce
Principal, Flywheel Advisors
Chip Royce founded Flywheel Advisors in 2014 to provide advisory, consulting, and fractional executive services to vertical B2B technology companies across the US, Europe, and Asia.
Royce is a pioneer at the crossroads of business and the internet, excelling in commercializing technology, consumer and B2B customer acquisition, and operational efficiency.
In 1997, he purchased the first internet search ad on Yahoo! (Wikipedia) (By the way – That keyword was ‘golf’)
Throughout Chip’s career, Royce has worked with winning companies, ranging from global Fortune 50 corporations to early-stage startups. He develops successful go-to-market strategies often building impactful indirect channel/distribution partnerships and strategic alliances.
Before founding Flywheel Advisors, Chip held executive roles with global PC manufacturer, Lenovo. As part of their Corporate Global Alliances team, Royce negotiated a $700MM incentive agreement to include AMD as a supplier for the company’s line of “Think” business PCs. He previously served as division business development, overseeing partnerships for the global launch of the “Idea” consumer PC brand.
Before Lenovo, Chip Royce was with Dell Technologies in general manager and partnership roles. Royce grew the US Consumer PC Alternate Channels business to over $70 million, securing retail partnerships with Costco, QVC, HSN, and eBay. Later, as division alliance lead, he generated over $200 million in co-marketing funding through partnerships with Intel, Microsoft, and other software leaders.
Before Dell, Chip held business development, product marketing, and demand generation roles with the internet investment/holding company CMGi and InterZine Productions (now part of Time, Inc.).
Chip is an advocate for technology entrepreneurship. He regularly speaks to US and international groups on Effective Partnership Strategies, and The Importance of the Customer Journey in Go-To-Market. Royce mentors pre-seed, seed, and Series A ventures through entrepreneur support programs, including Techstars and RevTech Labs. He is a member of NC Tech’s Board of Advisors and has served on the board of the North Carolina Council for Entrepreneurial Development.
Chip earned a Master of Business Administration in International Business from the University of Miami and is a graduate of Boston University with a Bachelor of Arts in Political Science.