Growth rarely stalls.
It just breaks somewhere upstream.
I diagnose the blockers across go-to-market and sales.
Then build systems that turn strong products into strong businesses.
Trusted by B2B Technology leaders
The Symptoms of Broken B2B Go-to-Market
A pipeline full of activity,
but empty of real progress.
Demos get great feedback, but prospects go dark, and you don’t know why.
Forecasting is a guessing game.
You’re hitting your number one quarter, missing it by a mile the next.
You’re spending more on headcount and sales tools.
Yet, the revenue needle isn’t moving.
You know your technology is a game-changer.
Which makes commercial failure all the more maddening.
The Right Tool for the Job
Solving a complex go-to-market problem requires experience and specific diagnostic tools.
Our proprietary frameworks systematically uncover the root cause of your stalled growth.
The 6 Keys Framework
The operating system for B2B growth. We audit your entire commercial engine and build a repeatable system for turning strangers into customers.
Feature-to-Verticals Framework
The cure for the “Feature Selling Trap.” This is for companies with great tech who are frustrated by a pipeline full of “maybes” and prospects who don’t “get it.”
The Partnership Flywheel
The blueprint for scaling beyond direct sales. We turn partnerships from a frustrating side-project into a powerful and predictable revenue engine.
Path to Increased Revenue & Higher Valuations
Our frameworks are designed to deliver consistent performance and incremental growth.
We diagnose the root cause to unlock your company’s true potential.
B2B SaaS Pivot:
From Stagnation to Lucrative Exit
The Problem:
A promising SaaS company was stuck in the “Horizontal Trap,” selling a generic product to anyone, resulting in stalled growth and a bloated pipeline of unqualified leads.
The Solution:
We deployed the Feature-to-Verticals Framework, identified the single most profitable vertical, and rebuilt the GTM engine around it.
The Outcome:
10X revenue growth and a successful strategic acquisition by a major industry player.
Manufacturer Sales Channels:
From Hope to Reliable Supplier
The Problem:
A high-tech material manufacturer had great technology but an incoherent engagement model, leaving them unable to close the large-scale enterprise deals they needed to survive.
The Solution:
Using the 6 Keys Framework, we diagnosed the core disconnect in their sales process and pricing model, establishing them as a reliable supplier for high-value enterprise accounts.
The Outcome:
Closed over $40M in new supplier contracts and established themselves as a leader in their category.
How Leading Companies
(Re)Ignite Growth
Join the forward-thinking business leaders who subscribe to our B2B Growth Insights Newsletter.
Published every two weeks, this five-minute read provides insights and actionable tips to stay ahead of your competition in this challenging economic environment.
Recent Issues of our B2B Growth Insights Newsletter
#54: You Can’t Execute Your Way Out of a Bad Sales Plan
Many 2026 revenue misses are decided when sales planning assumptions get bent to fit an “ambitious but rational” target. Learn why untested win-rates, ACV, and ramp expectations turn into unrealistic revenue targets you can’t fix with better execution.
#53: Find Your Next $10M with Metrics-Backed Go-To-Market
Reaching your first meaningful market milestone is supposed to mean that you’ve “arrived.” You have a working demand generation engine in a defined niche, a go-to-market playbook the team can run, and a revenue line that no longer looks like a random walk.
Then the board asks a different question: “Where does the next $10M come from?”
#52: Trust-Based Selling: The Inevitable Future of B2B Sales
Is your sales playbook becoming a liability? The era of transactional, permission-based selling is over. Discover Trust-Based Selling, the new paradigm for earning buyer trust before you earn the right to sell.
#51: Your Tech Is Brilliant. Does Anyone Care?
Visionary technology leaders build elegant solutions to complex problems. Yet many technologies fail to launch. Why? Visionaries expect the market to be as excited about their solution as they are. But often, the market doesn’t agree on the problem itself.