Here are case studies about what happens when you stop treating symptoms and start fixing the system.
Each one demonstrates that once you correctly identify the root cause of a go-to-market problem, dramatic, quantifiable results are not only possible, they are predictable.
Case Studies
Client: AgTech/CleanTech Materials Manufacturer
Situation:
Unpredictable sales and a complex, unreliable forecast.
Diagnosis:
Revealed their relationship sales model conflicted with a market that required vendor qualification and long-term, strategic partnerships.
Solution:
Pivoted from relationship sales and engineered and implemented a new strategic partnership sales motion from the ground up, pivoting the entire engagement model.
Results:
Secured two 8-figure, 5-year distribution deals ($40M+ in contract value), dramatically improving forecast accuracy and building a new pipeline of industry partners in building materials and commercial furniture.
Client: B2B Tax Software (Acquired by Credit Karma)
Situation:
The company had a strong product but struggled to compete and grow.
Diagnosis:
The client could not discount their way to a competitive position as competitors (Intuit, H&R Block) were willing to spend more on customer acquisition than 1st year’s revenue.
Solution:
Engineered a strategic pivot into the B2B market, creating a new, focused go-to-market plan.
Results:
B2B pivot led to a 10X growth multiple and acquisition/substantial exit to Credit Karma.
Client: 3D Printing Solutions Manufacturer
Situation:
The company had great technology but was struggling to grow beyond its initial niche customer base.
Diagnosis:
A lack of market focus and vertical-specific messaging prevented them from capturing new, high-value market segments.
Solution:
Used a framework to uncover new applications in fabrication, military vehicle maintenance, and aerospace, building vertical-specific playbooks to penetrate these markets.
Results:
Grew revenue 20X over 8 years, while remaining bootstrapped, establishing the company as a North American market leader.
Client: Web 3.0/Blockchain Development Platform
Situation:
The company was investing heavily in product development without seeing corresponding market traction.
Diagnosis:
The diagnosis identified a critical market misalignment between the product roadmap and the actual needs of their target developers.
Solution:
Forced an early, evidence-based pivot in the product and go-to-market strategy.
Results:
Saved millions in misdirected development costs by preventing further investment in a strategy that was destined to fail.
Your Transformation Story is Waiting
These results are the product of a systematic, diagnostic approach.
If your growth has stalled and you are ready to move from guessing to knowing,
the next step is clear.