You’re a resourceful leader. You believe in your product. That’s what makes the lack of predictable growth so damn frustrating.
You’re not imagining it. The strategies that got you to this point have stopped working. You need a path forward.
The View from the CEO’s Chair
You’re tired of the silver bullets and the growth hacks. You’ve been burned by unqualified agencies and internal projects that promised the world but delivered nothing. You have the battle scars to prove it.
You feel isolated. The board wants answers you don’t have. Your team needs direction you can’t give. The pressure to produce a solution rests squarely on your shoulders. It’s a heavy weight.
Now, you’re starved for clarity. The daily chaos of running the business keeps you stepping back and searching for the cause of your problems.
You can’t deny it. You’re stuck in the weeds.
You’ve Tried to Treat the Symptoms
You’ve pulled the levers you thought would work. These were logical moves. They were also wrong.
You hired more salespeople, thinking it was a “people” problem. Your cost of acquisition went up, but your close rates didn’t budge.
You poured more money into marketing, hoping it was a “lead” problem. The pipeline filled with low-quality prospects that wasted everyone’s time.
You pushed the product team to ship more features, believing it was a “product” problem. Engagement metrics didn’t move. The churn continued.
It’s Not Your Fault. It’s Your Framework.
Your actions were rational responses to the symptoms of a deeper issue.
But you can’t solve a systemic problem with tactical fixes. You need a proper diagnosis.