​If you can’t pay attention to the presentation, you can’t retain the information. What would have made those presentations—what would make your presentations and pitches—memorable, influential, and successful?

​Presentations and pitches are often created for ourselves: what we need to say to the audience, instead of what the audience needs to hear to be persuaded, informed, or motivated.

​When it comes to pitching work, it’s as much about managing decision psychology as it is about having good ideas. A great idea pitched flatly may not take off. A strong idea that doesn’t reduce perceived risk or build urgency may stall. So how do you ensure your idea gets the attention it deserves, and moves your audience toward action?

​It starts with thinking deeply about your client, customer, and target audience, and crafting your presentation around them. In this workshop, we’ll explore what psychology teaches us about learning, persuasion, and decision making, and how to apply those principles to your next pitch or presentation.