Did you know that roughly three in five Americans have had an idea for starting a business? But an overwhelming majority of those people—92%—didn’t follow through with turning their idea into reality. Top reasons? They didn’t know how to get started; they didn’t have access to business tools; and they weren’t sure how to work with the tools/technology needed to run a business.

Join RIoT for a new monthly series—Bagels & Business—that will discuss different topics related to starting a business, growing your existing business, and expanding your knowledge base and your network. Each month will cover a different topic, including customer discovery, MVP, sales, finances, goal planning, marketing and more.

Stop in, grab a bagel and coffee or tune in and join from home as RIoT covers key things all business owners need to consider.

This month’s topic: Every business looking to attract needs a go-to-market strategy. Whether you’re a new business looking to launch or an established business adding a new product, you should prepare and use a go-to-market strategy. But what are the key components? This session will dive into what go-to-market strategies are, how to build one, and how to measure success.