The entrepreneurial journey can be both exciting and frustrating, and Innovate Carolina is partnering with experts to support you along the way.

Do you know what your customers really want? Do you understand your competitors? Understanding the market includes both your customers and competitors—and it’s essential for starting a successful business. Join UNC-Chapel Hill’s Innovate Carolina team for a workshop presented by Innovate Carolina to learn about key areas of market research based on your business needs and methods for data collection. Market research experts Patrick Kastian and Cindy Reifsnider will lead on a workshop on how to determine the appropriate market research data sources and analyze the results to craft a compelling business or growth plan.