AMA Triangle: Advance Auto Parts Celebrates 90th Anniversary: A Marketing Success Story
For the first time in as many years, join THREE local chapters of the American Marketing Association for a unique opportunity to learn from one of the top Fortune 500 companies in the country.
Company milestones create an opportunity to celebrate and recognize the brand’s longstanding commitment to its customers. Brands are finding it more challenging to break through the noise and to uncover reasons their customers should care.
In this interactive Signature Speaker Series event led by special guest speaker Vykky Howard, Director of Social Media and Content Marketing of Advance Auto Parts, we will uncover the way the brand balanced celebrating its heritage, while also looking towards the future.
In this hybrid (online and in-person) session, attendees will learn:
- How a Fortune 500 organization stood up a cross-functional campaign to celebrate its 90th Anniversary
- How to create messaging that resonates from boomers to gen Z-ers
- The impact of branded merchandise
- The importance of a social-first approach
- How to capitalize on influencers for brand affinity and amplification
This event is presented by the Triangle, Charlotte and D.C. chapters of the American Marketing Association. Members and guests from any AMA chapters are welcomed.
Date
- Mar 22 2023
- Expired!
Time
- 11:30 pm - 11:30 pm
Local Time
- Timezone: America/New_York
- Date: Mar 22 2023
- Time: 11:30 pm - 11:30 pm
Location
- 4200 Six Forks Road, 21st Floor, Raleigh, North Carolina, 27609
Organizer
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AMA - Triangle
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Phone
919.426.2988 Since February 2, 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with more than 400 local members. We foster a community where we want each and every member to feel they truly belong because AMA Triangle believes that marketing is for everyone.Join our AMA Triangle community to gain access to exclusive, high-quality content to stay ahead of the curve personally and professionally. Not only are we the premier organization for professional marketers, but we’re also an AMAzing place to network and make new friends! From our CONNECT & INSPIRE mentorship program to our regular networking and educational events, there are so many ways to get involved.AMA Triangle is a 100% volunteer-run nonprofit organization, which means our community would not exist without the love and dedication of our volunteer members. As any of them will tell you, becoming a volunteer is one of the easiest ways to get the most out of your AMA membership.In 2020, AMA Triangle developed The Whole Marketer Promise, which is our commitment to recognizing not only the marketer, but the person behind the marketing. We’re a community of people first and foremost, and we strive to be the community our members both need and deserve.
