You will explore the best ways to identify the customers that are the best fit for business growth and stability and how to build long-term relationships and buyer loyalty. You will focus on which marketing materials, social media channels, and branding elements will be important for your business goals as you begin to launch your products and services. Teams will work to define a launch strategy to ensure that students understand how to define a path to success. You will also build a project startup budget utilizing the business model canvas building blocks to ensure they are confident on how to prepare budgets and capital requirements.