As media continues to develop and shift, your public relations’ strategies should, too. In this session, you’ll gain insights on the current media landscape and receive guidance to further a small business owners’ understanding of media relations.

Through an interactive exercise, you’ll learn how to capitalize on trending conversations and generate more media interest. Examples across industries will demonstrate how you can tie yourself and your business to broader storylines than what your immediate product or service might obviously lend to a reporter.

Participants will leave with a better idea of what generates coverage, a lot of analogies, and renewed motivation for increasing brand awareness through media stories.

In an effort to keep this event accessible, we will be offering a hybrid experience for participants. When checking out, be mindful to select between an “In-Person Ticket” and a “Zoom Ticket”. For those attending in person, we will be providing a safe, sanitized space. For those not located in NC or remaining cautious, we welcome you to join us over zoom.

Game Plan

11:30am | Virtual | Doors to the waiting room open

11:30am | In-Person | Registration opens & lunch is available

12:00pm | Event begins

1:00pm | Go on back to work!

Our Session Leader

Margaret Pentrack is responsible for promoting the local, regional, national and international visibility and recognition of Durham as an attractive destination for leisure, business and sports visitors. She oversees the day-to-day of leisure marketing for Discover Durham, spearheading strategic content marketing, advertising, and PR-related efforts. Margaret serves on Destinations International’s Public Relations & Communications Committee and regularly consults or collaborates with key stakeholders and small business owners across the region on marketing initiatives.

What’s On The Menu?

At Frontier RTP, we are constantly growing, and hope you will come along for the ride! We developed On the Menu as a way of helping you and your business grow to the next level, whatever that next level may be.

Each month, we offer a lunchtime workshop on a special topic related to small businesses or startups. On the Menu is taught by a diverse group of experts from around the Triangle (some of whom started their business here at Frontier RTP!) in a small group setting.

Our hope is that these workshops will not only be rich in content, but spark dialogue, start relationships, and make your lunch break meaningful. Did we mention there will be food? For those joining us in-person, there will be a free lunch available. If you are joining us virtually, we invite you to bring your lunch to the Zoom. No shame in eating with your camera on!

We want you to easily access our events and webinars. Feel free to reach out to us with accommodation requests at programming@rtp.org and we’ll do our best to facilitate.

Note: By registering and participating in this event, you consent to the recording of your likeness, image, and/or voice and authorize Frontier RTP to use photographs, video, and audio recordings containing your likeness, image, and/or voice in any medium for any purpose.