Service Delivery: Product Market Launch (UNC Charlotte Center for Entrepreneurship and Innovation)
This seminar will discuss the process of getting your product or service ready for the market. Although technology has made good product launches more challenging, it has lowered the bar for product development. This has allowed more companies to launch quickly and cheaply.
Additionally, a myriad of digital platforms from email to Snapchat have led to a barrage of messaging and communications, making it harder for products to stand out in the market. This fact explains why American families repeatedly buy the same 150 products that make up some 85% of their household needs.
There will be small bites for your enjoyment.