Flywheel Advisors is a growth consultancy that helps B2B SaaS, DeepTech, and FrontierTech companies sell more, faster.
We help you evolve from selling features to:
- Uncover multiple industry verticals whose different problems you solve.
- Craft messaging, in each industry’s language, that focuses on value, not confusion.
- Build sales systems for each industry that attract, engage, and consistently convert.
Industry Vertical
Growth Engine
A determined 8-week sprint to transform your feature-driven go-to-market strategy into a seamless sales engine that builds clarity, inspires customer trust, and drives growth across multiple customer industries.
What you get:
8 Weeks of live and async work with our team
Collaborative workshops to review your sales funnel and historical customers, uncover valuable, demand-driving use-cases, and align on the top 3. We’ll shape a strategy that you’ll implement right away and become your growth engine for years to come
Detailed Customer Profiles and Personas
We’ll interview up to 9 of your customers and prospects, providing clarity of how you solve their problems and messaging that resonates, to generate self-qualified leads.
Effective Lead Generation
Detailed strategies and plans that build awareness and capture leads tailored to each industry’s unique use case.
Winning Sales Playbooks
How you’ll organize and run your sales teams, with a practical guide for establishing trust and industry expertise
Pricing tiers based on your size:
(and the resulting complexity & impact)
Early Stage, less than $1m ARR
$7,500
Growth Stage, $1m-$5m ARR
$10,000
Scale-Up, $5m-$15m ARR
$13,000
Mature, $15m+ ARR
$16,000
Our Solution
Book an 8-week sprint with Flywheel Advisors to transform your business strategy and generate growth from verticals
Stage 1
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Stage 2
Stage 3
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FAQs
We recommend bringing 4-5 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commit to being present for all the workshops.
We price based on the size and maturity of your company (i.e. more products = more complex, larger team = more required team alignment, etc.)
By the end of our process, you’ll get:
1) Kickoff meeting, weekly meetings, and final presentations (held via Google Meet with transcripts + recordings)
2) Report analyzing your current GTM strategy, sales history, and current lead and sales pipelines
3) Report analyzing the value of your product/service to various industries and reccomended top 3 use cases
5) Marketing Playbook (top 3 use cases – awareness and lead gen – including Ideal Customer Profiles and Personas)
6) Sales playbook (top 3 use cases – sales & partner strategy, sales team configuration, pipeline stages + objectives, key metrics)
The Industry Vertical Growth Engine takes eight weeks to provide the marketing and sales playbooks based on the top 3 use cases we identify.
Here’s a breakdown of what we do each week:
Week 1:
– Kick-off meeting (Monday)
– Intake questionnaire
Week 2:
– Workshop: Current GTM Strategy + Aspirations
Week 3:
– Checkpoint meeting
– Customer interviews
– Team interviews
– Draft report: Current GTM Analysis
Week 4:
– Workshop: Use Cases and Solutions
– Customer interviews
– Market Research
Week 5:
– Checkpoint meeting
– Customer Interviews
– Market Research
Week 6:
– Meeting: 60-minute review of Draft Use Case Presentation
Week 7:
– Meeting: 90-minute review to finalize Use Case Presentation, Review Marketing & Sales Playbook
Week 8:
– Final Meeting: Finalize Marketing & Sales Playbook, Discuss Implementation
Yes, we find that customer interviews are an important source of information to identify the top 3 use cases.
We will attempt to conduct nine (9) 30-45 minute interviews with your prospects and customers during the three week interview window of your project.
We will ask you to introduce us to your prospects and customers, we find this gets a high (nearly 100% interview rate) and schedule the interviews on a timely basis.
Difficulty in aligning interview calendars or delays in making the introductions may add one or more weeks to the project schedule.
Flywheel Advisors provides services to help you implement the marketing and sales playbooks.
Advisor: regular calls with your leadership team to guide implementation and coach to lead teams to successfully execute the game plans we provide
Consultant: Project-based work to leverage our experience to execute your marketing and sales playbook, including awareness campaigns and activities (ex: event strategy), building an effective lead generation funnel, partner development, sales operations including configuration of your sales teams, sales coaching, configuring your operational systems to support.
Fractional Executive: Hands-on member of your team in a Marketing, Sales and Business Development leadership role, with a bias towards player/coach.