Webinar: Data Driven Customer Marketing (AMA -Triangle NC Chapter) (Virtual)
Red Hat’s Customer Marketing teams are focused on creating exceptional experiences at every stage of the customer’s journey, from their first interaction with the brand, to becoming an advocate for open source technology. In this session, Michael Johnson, Senior Customer Reference Manager, Red Hat and Emily Curley, Senior Principal Program Marketing Manager, Financial Services, Red Hat will discuss what data-driven, customer-focused marketing looks like for their organization. Focusing on two real-world examples, they will walk attendees through the best practices of Customer Marketing, and how other organizations can follow in their footsteps.