About Chip Royce & Flywheel Advisors

I Hate to See Great Technology Fail.

You can’t fix a complex engine by looking at only one part. The same is true for a business.

My approach is built on a unique perspective, gained from sitting in every crucial seat at the table.

• The Founder’s Empathy. As a two-time founder and a leader who has scaled multiple companies, I understand the immense pressure and isolation of the CEO’s chair.
• The Corporate Strategist’s Rigor. My time leading global alliances at Fortune 100 companies like Lenovo and Dell taught me how to build the scalable, repeatable systems that are essential for predictable growth.
• The Venture Builder’s Urgency. Working with venture-backed startups in corporate venture with CMGi and as an Executive in Residence at RevTech Labs has given me an investor’s perspective on creating enterprise value and building for a successful exit.

This combination of perspectives: seeing the problem from the founder’s, the operator’s, and the investor’s point of view, enables me to diagnose a go-to-market engine in a way other specialists cannot.

The Right Expertise, Precisely When You Need It.

While I personally lead every engagement and serve as the primary strategist and fractional executive, I maintain a trusted, private network of domain experts to help deliver stellar results.

This model is a deliberate choice designed for efficiency and excellence.

• No Overhead. You are not paying for the overhead of a large, traditional consulting firm.
• Tailored Expertise. It allows me to assemble the exact right team for your specific challenge—whether that requires a deep specialist in channel sales, a marketing automation expert, or a pricing strategist.
• Senior-Level Focus. Every person who touches your business is a seasoned expert. There are no junior analysts.

Professional Background & Experience.

My career has been dedicated to commercializing technology and fixing stalled growth.

Key Roles: Fractional CRO, CEO, Board Member, General Manager, Advisor

Notable Companies:

• Lenovo
• Dell
• Fusion3 (Co-founder, CEO)
• OnePriceTaxes (acquired by Credit Karma)
• CMGi

Community & Advisory Roles:

• Techstars Mentor
• SXSW Pitch Advisory Board
• RevTech Labs Executive in Residence
• NC CED Board Member and Venture Mentor

Education:

• MBA, International Business | University of Miami
• BA, Political Science | Boston University

For a more detailed history, view my full profile on LinkedIn.

Let’s Connect.

If you believe your technology deserves to win but is being held back by go-to-market challenges, let’s have a conversation.

The first step is a clear diagnosis. Book a Complimentary Teardown Session to explore the path forward.

Experience