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About Flywheel Advisors

Chip Royce
Principal, Flywheel Advisors

Chip Royce heads up Flywheel Advisors, based in the North Carolina Research Triangle (which includes the cities of Raleigh, Durham, Cary, and Chapel Hill), to drive revenue momentum for emerging ventures and growth companies. We accomplish this by providing fractional sales, marketing, and business development resources as part of our client company’s management teams to achieve exceptional results that cannot be achieved through a traditional consultant.

Royce is an early pioneer in internet technologies, consumer online media, and online marketing (Wikipedia). His specialty is to work with management teams to develop successful go-to-market strategies, lead the sales & marketing function, build indirect channel/distribution partnerships & strategic alliances, and navigate successful exits for shareholders.

Royce has been a part of winning companies ranging from global Fortune 50 corporations to raw early-stage startups. Before founding Flywheel Advisors, Chip served in the Global Alliances group for Lenovo Group, Pty. He was part of the management team creating a worldwide distribution network for Lenovo’s China-only consumer PC business. Royce also spearheaded the expansion of Lenovo’s notebook PC business with AMD and established new routes to market for the company’s emerging mobile products with wireless providers around the globe.

Before Lenovo, Chip Royce was with Dell Technologies, Inc. He ran a $70M business within its US Consumer division, selling PCs and peripherals through retail partners, including QVC, HSN, and eBay. He also negotiated co-marketing and incentive programs worth nearly $200MM with Intel, Microsoft, and other prominent technology leaders for Dell, Inc’s US Consumer & Small Business Division.

Before Dell and the emergence of the internet as a driving technology platform, Chip held various business development and product marketing roles with subsidiaries of the internet investment / holding company CMGi, Inc. and InterZine Productions Inc. (now part of Time, Inc.).

A strong supporter of technology entrepreneurship, Chip served on the board of the Council for Entrepreneurial Development (CED), mentors early and mid-stage companies through a variety of programs, including Techstars, RevTech Labs, and NC Idea, and served as a judge for the ‘Carolina Challenge,’ a business plan competition held at UNC-Chapel Hill’s Kenan Flagler Business School.

A graduate of Boston University (BA) and the University of Miami, FL (MBA), he and his family live in the Raleigh-Durham Research Triangle of North Carolina and enjoys the opportunity to play golf as time allows.

Chip Royce, Flywheel Advisors
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