About Flywheel Advisors

Chip Royce
Principal, Flywheel Advisors

Chip Royce founded Flywheel Advisors to provide fractional sales, marketing & business development resources for emerging ventures and growth companies.

An early pioneer in internet technologies, consumer online media, and online marketing (Wikipedia), his core expertise is identifying growth strategies (revenue, customer acquisition, and margin/profit) for technology ventures.

His specialty is to work with management teams to develop successful go-to-market strategies, lead the sales & marketing function, build indirect channel/distribution partnerships & strategic alliances, and navigate successful exits for shareholders.

Chip’s career has ranged from global fortune 100 corporations to billion-dollar ventures to raw early-stage startups. Before founding Flywheel Advisors, Chip served in the Global Alliances group for Lenovo Group, Pty. He was part of the management team creating a worldwide distribution network for Lenovo’s China-only consumer PC business. Royce also spearheaded the expansion of Lenovo’s notebook PC business with AMD and established new routes to market for the company’s emerging mobile products with wireless providers around the globe.

Before Lenovo, Chip Royce was with Dell, Inc. He ran a $70M business within its US Consumer division, selling PCs and peripherals through retail partners including QVC, HSN, and eBay. He also managed a portfolio of marketing partnerships worth hundreds of millions of dollars with Intel, Microsoft, and other large technology leaders for Dell, Inc’s US Consumer & Small Business Division.

Before Dell, and during the emergence of the internet as a driving technology platform, Chip held various business development and product marketing roles with subsidiaries of the internet investment / holding company CMGi, Inc. and InterZine Productions Inc. (now part of Time, Inc.).

A strong supporter of technology entrepreneurship, Chip served on the board of the Council for Entrepreneurial Development (CED), mentored early and mid-stage companies through a variety of programs, including Techstars and NC Idea, and served as a judge for the ‘Carolina Challenge,’ a business plan competition held at UNC-Chapel Hill’s Kenan Flagler Business School.

A graduate of Boston University (BA) and the University of Miami, FL (MBA), he and his family live in the Raleigh-Durham Research Triangle of North Carolina and is an avid golfer.

Chip Royce, Flywheel Advisors

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