Export Coffee Talk: Making the Most of International Marketing (Virtual) (NC Life Sci)
Building brand awareness, product recognition, and communicating our value proposition often takes time and develops organically in our home market. However, when entering international markets, we often start as unknown players while aiming for a quick return on investment. How can we proactively spread awareness of our company in unfamiliar cultures and markets where we have few connections and limited experience? Our panelists from Mexico will share examples from their market, providing guidance that is relevant globally.