Optimizing Your Online Presence Workshop (Chapel Hill-Carborro Chamber of Commerce)
Maintaining a cohesive and compelling online presence can be daunting. Your brand presence impacts not only how your audience sees you but also how successful your brand is in driving growth. That means that inconsistencies in both visual elements and messaging can lead to confusion among your customers. It can also hinder a strong, recognizable brand presence.
Tailored for small business owners and marketing staff, this immersive session will lead you to discover the art of a comprehensive brand and content audit. As you evaluate the strength of your brand identity and the impact of your marketing content, you’ll learn to fine-tune your online strategy for optimal performance, enhance user experience, and craft compelling content that resonates with your audience.
Objectives/Outcomes
- Deeper understanding of brand consistency
- Actionable insights to implement immediately
- A strategic roadmap for optimizing your online presence
