Say What?!!: An Intergenerational Marketing Exploration (AMA Triangle) (Webinar)
Marketing is all about focusing on the audiences it is targeting. This is especially true when it comes to marketing to different generations. Boomers, Millennials, Gen X, and Gen Z all have different ways of communicating and preferences on how they like to receive marketing messages.
In this presentation, three marketers, from three different generations, will explore these differences, and how you can learn to be more effective in your marketing to different generations.
Key Takeaways:
In this presentation you will learn:
The definition of Intergenerational Marketing
What marketing means to the different generations
Why is intergenerational marketing important to your brand?
How to market effectively to different generations
Date
- Sep 12 2023
- Expired!
Time
- 12:00 pm
Local Time
- Timezone: America/New_York
- Date: Sep 12 2023
- Time: 12:00 pm
Location
Organizer
-
AMA - Triangle
-
Phone
919.426.2988 Since February 2, 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with more than 400 local members. We foster a community where we want each and every member to feel they truly belong because AMA Triangle believes that marketing is for everyone.Join our AMA Triangle community to gain access to exclusive, high-quality content to stay ahead of the curve personally and professionally. Not only are we the premier organization for professional marketers, but we’re also an AMAzing place to network and make new friends! From our CONNECT & INSPIRE mentorship program to our regular networking and educational events, there are so many ways to get involved.AMA Triangle is a 100% volunteer-run nonprofit organization, which means our community would not exist without the love and dedication of our volunteer members. As any of them will tell you, becoming a volunteer is one of the easiest ways to get the most out of your AMA membership.In 2020, AMA Triangle developed The Whole Marketer Promise, which is our commitment to recognizing not only the marketer, but the person behind the marketing. We’re a community of people first and foremost, and we strive to be the community our members both need and deserve.
