What does digital transformation have to do with customer discovery? Digital transformation is the adoption of digital technology to digitize non-digital products, services or operations. The goal is to increase value through innovation, invention and efficiency – for the customer. Without customers, there is no business.

The Voice of the Customer provides valuable insights that can serve as the foundation for a successful digital transformation strategy that is targeted at improving value for the customer. Join Jonathan Levitt from Cocoflo to learn these three key lessons:

The importance of collecting and analyzing customer feedback to identify pain points for improvement
How to incorporate these customer insights into the design of new digital solutions (the more you let the customer be involved, the more successful the solution will be)
How creating a culture of customer-centricity makes your organization more agile, innovative and future-proof — ultimately driving sustained business growth