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Webinar: How to Thrive as a True Purpose Brand (AMA Triangle)

Home Events - Flywheel Advisors Webinar: How to Thrive as a True Purpose Brand (AMA Triangle)

Webinar: How to Thrive as a True Purpose Brand (AMA Triangle)

It has been more than a decade since author Simon Sinek declared “Start with Why” in his now-famous 2009 TEDx talk by the same name. His premise: People don’t buy what you do; they buy why you do it. In the years since, purpose branding has soared in popularity. But it is one thing for a company to identify a purpose, and another to define the very essence of its brand by that purpose. True purpose branding is far more than a logo, tagline, or corporate social responsibility (CSR) initiative. It is the process of targeting, positioning and marketing your brand in a way that benefits society.

In this session, you will:

– Understand what it means to be a true purpose brand, and how it’s different from corporate reputation or a CSR platform

– Learn best practices for identifying and defining your company’s purpose, and for determining whether it rises to the level of a purpose brand

– Discover the key success factors in activating a purpose brand, and how to ensure it is not perceived as disingenuous

– Learn from real-world examples how companies have successfully (and unsuccessfully) marketed themselves as a purpose brand

Date

May 04 2023
Expired!

Time

12:00 pm

Local Time

  • Timezone: America/New_York
  • Date: May 04 2023
  • Time: 12:00 pm

Location

Venue TBA
Venue TBA
AMA - Triangle

Organizer

AMA - Triangle
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