Webinar: How to Thrive as a True Purpose Brand (AMA Triangle)
It has been more than a decade since author Simon Sinek declared “Start with Why” in his now-famous 2009 TEDx talk by the same name. His premise: People don’t buy what you do; they buy why you do it. In the years since, purpose branding has soared in popularity. But it is one thing for a company to identify a purpose, and another to define the very essence of its brand by that purpose. True purpose branding is far more than a logo, tagline, or corporate social responsibility (CSR) initiative. It is the process of targeting, positioning and marketing your brand in a way that benefits society.
In this session, you will:
– Understand what it means to be a true purpose brand, and how it’s different from corporate reputation or a CSR platform
– Learn best practices for identifying and defining your company’s purpose, and for determining whether it rises to the level of a purpose brand
– Discover the key success factors in activating a purpose brand, and how to ensure it is not perceived as disingenuous
– Learn from real-world examples how companies have successfully (and unsuccessfully) marketed themselves as a purpose brand
Date
- May 04 2023
- Expired!
Time
- 12:00 pm
Local Time
- Timezone: America/New_York
- Date: May 04 2023
- Time: 12:00 pm
Location
- Venue TBA
Organizer
-
AMA - Triangle
-
Phone
919.426.2988 Since February 2, 1981, AMA Triangle has been committed to meeting the needs of local marketing professionals in Raleigh, Durham, Chapel Hill, and surrounding areas. As part of a larger organization with 70 chapters nationwide, we’re one of the largest chapters (top 5) with more than 400 local members. We foster a community where we want each and every member to feel they truly belong because AMA Triangle believes that marketing is for everyone.Join our AMA Triangle community to gain access to exclusive, high-quality content to stay ahead of the curve personally and professionally. Not only are we the premier organization for professional marketers, but we’re also an AMAzing place to network and make new friends! From our CONNECT & INSPIRE mentorship program to our regular networking and educational events, there are so many ways to get involved.AMA Triangle is a 100% volunteer-run nonprofit organization, which means our community would not exist without the love and dedication of our volunteer members. As any of them will tell you, becoming a volunteer is one of the easiest ways to get the most out of your AMA membership.In 2020, AMA Triangle developed The Whole Marketer Promise, which is our commitment to recognizing not only the marketer, but the person behind the marketing. We’re a community of people first and foremost, and we strive to be the community our members both need and deserve.
