Our research has shown that the best companies create a portfolio of different distribution channels to capture maximum growth and diversify risk.
Companies with proprietary technologies have unique challenges and opportunities to achieve their growth objectives.
There’s a unique kind of company where these challenges and opportunities are magnified.
MultiUse Technology Companies
A multiuse technology company:
- Commercializes a technology (licensed or developed internally)
- Benefits different industries and different use cases (ex: reduce noise for outdoor lighting + improve semiconductor production output)
These companies have the benefit of pursuing different industries and use cases which provides revenue diversification and potentially better company outcomes.
However, the many different options also create a challenge for the company. A management team is faced with more decisions (and challenges) than a single product company:
- Where to allocate people and capital?
- Which are the most profitable and highest growth opportunities?
- What will be successful not just today, but in the future?
Our Technology Commercialization Process
Flywheel Advisors has a unique, proprietary process to help companies, especially multiuse technology companies, successfully commercialize their technology with more certainty and less stress.
Step 1: Opportunity Assessment (Company)
We spend time with the company leadership and stakeholders to understand the company’s corporate structure and investor objectives. Alignment here is crucial to arrive at a strategy that meets the short and long-term agendas of all stakeholders.
We examine the company’s efforts to date, both plans and results to see what has worked, what hasn’t, and how the company operates.
Lastly, in this step, we evaluate the company’s resources, ranging from the capital on hand and the ability to raise, the current people skills and capacity, as well as the company’s production and delivery capacity.
Step 2: Assess Market Potential
A deep dive into the company’s target and potential markets is required here. This can be an investigation into just one new market and application. Or a comprehensive survey into all possible industries, and customers’ use cases, and project the costs and resources needed to produce and distribute in each new market.
Step 3: Develop Portfolio Strategy & Tactics
In this step, we lay out the potential options identified in Step 2 and the steps needed to execute them.
We work with the team and investors to build a portfolio of options, prioritizing the amount of investment and engagement required.
Step 4: Execute and Iterate
We roll up our sleeves and provide sales, marketing, operations, and customer experience support to the company, either as an advisor, project consultant, or fractional executive.
We also help the company create dashboards to measure the performance of each component of the portfolio. This signals to company leadership when to shift resources among the portfolio or update the company’s strategy and tactics.
Lastly, we also help the company establish qualitative systems using industry intelligence. These systems help leadership identify and anticipate evolving market conditions and industry or economic shocks.
Sound Process, Generating Strong Results
The process helps companies create a sound structure for an otherwise disorderly, reactive process.
Our clients are:
- More successful (growth, revenue, profitability, and use of capital)
- Able to adapt quickly and easily to changing business conditions
- Have more confident and cooperative investors