Here, you’ll find a comprehensive list of our past and upcoming media appearances across various platforms, including news, podcasts, and video podcasts. Stay informed and inspired by the insights and strategies shared by our team.
To book our team for an upcoming appearance, message us or find us on Guestio or Matchmaker.fm.
Recent Podcasts
Perspectives with Reggie James
February 4, 2025
Reggie James of London-based marketing consultancy Digital Clarity, hosted Chip Royce of Flywheel Advisors to explore the evolving landscape of B2B technology in 2025, emphasizing the need for adaptability in business strategy.
LISTEN:
The Simple Profits Podcast with Jake Jordan
January 11, 2024
Jake Jordan of Impact Over Attention hosted Chip Royce of Flywheel Advisors to discuss the importance of rehumanizing business interactions and their impact on customer satisfaction and customer growth. We also touched on B2B partnerships and shared his ‘one small thing’ that can make a difference for your company right away.
LISTEN:
The Growth and Scaling Podcast with Todd Westra
December 8, 2023
Todd Westra of the Captain’s Council and WithMoku, had Chip Royce as a guest to discuss how B2B companies can unlock new opportunities and unveil unconventional sales channels.
“(Selling direct) gives you some semblance of control. And it certainly gives you the ability to prove your thesis. But, something that I see all the time is that companies hit a growth plateau because they hit they’ve exhausted that direct channel. If anything going indirect allows them to be self-reflective in the eyes of a partner and see where their value is. “
The Manufacturing Executive Podcast by gorilla76
March 7, 2023
Joe Sullivan of gorilla76 hosted Flywheel Advisors’ Chip Royce to discuss how companies can differentiate themselves using live video for product demonstrations.
“Imagine the power of standing next to a piece of machinery and answering a prospect’s questions on a sales call. Or leading a product training session for a new customer, right there inside of your manufacturing facility, on camera. Our guest today has figured all of this out. And it’s changed his business forever.”
LISTEN:
The BACON Podcast with Brian Basilico
January 19, 2023
Brian Basilico of B2b Interactive Marketing hosted Flywheel Advisors’ Chip Royce to discuss what companies think is happening when growth slows, and what actually happens. The three key actions they can take (hint: all related to the customer) jumpstart revenues and customer experience.
LISTEN:
WHAT THE TECH PODCAST
January 10, 2023
Troy Vermillion hosted Flywheel Advisors’ Chip Royce on the WHAT THE TECH podcast to discuss current challenges for technology ventures and what companies can do to thrive during turbulent business conditions.
WATCH/LISTEN:
Speaking Engagements
Choosing the right go-to-market strategy for your business
February 7, 2024
Wizly hosted Chip Royce for a 1-hour event for Wizly clients, to discuss the accidental impacts of having only one sales channel on B2B tech companies. We explored how to find new sales channels and approaches to ensure partnership success.
Watch
The Growth and Scaling Session with Todd Westra
August 23, 2023
Flywheel Advisors Principal Chip Royce, joined Todd Westra and guest Garik Tate to talk about ‘Sales Systems and Processes’. We explored how to use AI and automation to eliminate tasks that demoralize teams and design better sales experiences around the customer journey, and their preferences, and how to use AI to energize customer communication.
Watch
Why customers help some companies and hurt others
(Impact of Sentiment, Dark Social on Growth)
March 30, 2023
Chip Royce of Flywheel Advisors hosted a LinkedIn Live event to discuss how B2B companies have gained tremendous productivity through online services but have become too dependent on data and accidentally become commodities by distancing themselves from the customer.
VIEW / READ TRANSCRIPT:
